The Bold Lip: Red

A bold lip is a simple way to instantly update your look and is perfect for both day and evening wear - all it takes is a little bit of courage. So, whether you want to feel ravishing in ruby, sultry in scarlet or care-free in crimson, there’s the perfect red shade out there for you.

Complexion type
The key to looking radiant in red is to make sure the shade you choose complements your complexion - whether our skin has warm or cool tones.

Cool toned: True reds and pink-toned reds will suit you down to a tee, making your teeth look brighter - enhancing your dazzling smile.

Warm toned: Corals and orange-toned reds will enhance your warm tones for a healthy-looking glow. Never tried a tropical shade before? Be a little adventurous, you won’t regret it. You don’t have to go so bright to light up the room, even just a hint of colour can shake up your make up and transform your confidence.

Finish
Depending on the finish you go for, you can tailor your red lip look to your unique style.

Lip glosses:Glosses or balms are typically sheer which is great at adding a subtle flush of colour while helping the lips to appear plumper.

Lip crayons: The next step up from a sheer gloss, lip crayons are more pigmented and luxuriously creamy. What’s best, the crayon nib makes precise application a dream.

Lipsticks: For rich, bold colour, a lipstick is your best bet. For show-stopping colour, apply with a lip brush, blot and then repeat - you’ll have a pout that really shouts.

Lip stains: These hardworking lip products are super long-lasting, rich in colour and will withstand any make up meltdown. For completely kiss-proof colour, it’s got to be a lip stain.